Maike Lausen lives and works as an architect in Zurich. She asked us to create a basic visual identity — including logo, business cards and a letterhead — with the focus on her last name.
Throughout the entire process we kept a close communication and collaboration with Maike which was very productive. For the end result, we decided to set the logo in Soin Sans which provides an “a” similar to Futura that architects like very much but adapted the shapes to make her name stronger. Looking for a pure representation, the business cards were printed on rough cardboard paper.
We also developed her website.