Self-initiated project for a muesli café in Porto

In 2015 we set up a crowdfunding campaign on the PPL crowdfunding platform to start a café in Porto where we would serve muesli.

The identity for the café is based on these characteristics of our product: self-made, fresh, tasty, varied. For the logo and main written elements, we chose the hand-drawn typeface “Hannah”, and alternated randomly all its widths, from narrow to wide, as well as the baseline position of each character. We photographed the mueslis with colorful patterns as background and displayed them in a grid as a gradient. We also produced this video.

We created a clear contrast between text elements and image elements: Text is displayed only in black, leaving lots of empty space around it; images are colorful and fill all the space available.