Fiber Profil is a Spanish company that develops structural profiles and other pieces of equipment made of composite materials.
By studying their competitors, especially in the European market, we identified a common problem. Most identities from this area don’t comply strength, which — together with lightness — is the main quality of the product being sold. This was our priority for this project and we achieved a strong image by creating a solid mark, using an uppercase bold typeface for the name, and a contrasting set of colors.
Besides “strength” the mark aims to represent “dynamics”, “organization” and the pultrusion process itself — important keywords for the company.
Based on the visual identity we designed and developed their website as well.