Wise Decision

Corporate identity for accountants

For the corporate identity of this accounting office from Braga, we chose a strong, bright red color and created a purely typographical logo with the most widespread typeface, Helvetica. The goal we set to ourselves was to pile the two words of the name in the most compact way, making them fit nicely without ever touching. In order to accomplish this we had to alter some of the letters making them wider or narrower to force the spaces to be in the right places.

Client: Wise Decision
Location: Braga, Portugal

Photo of business cards: Luís Camanho