Heike Prehler Kunsttherapie & Coaching

Redesign of visual identity for art therapist

Heike Prehler is an art therapist and coach based in Zurich, Switzerland.

Heike asked us to redesign her logo in the context of our work with her new website. She felt that her old logo needed improvement but she was happy with its concept.

We took it from there and made the existing circles brighter and larger. We also maximized the contrasts between the circles, in color and size to communicate optimism and creativity, and made them warmer to convey comfort and approachability. For the same reason we chose a round and friendly type.

We were also responsible for her website.

Client: Heike Prehler
Location: Zurich, Switzerland