Redesign for a Swiss IT company

iLötscher is based in Zurich and provides IT support for Apple products. They commissioned us with redesigning their logo and website. Their goal was to better appeal to their target audience (Apple users) by having a more simple and minimalist visual identity and a more effective website.

We simplified the logomark and made the type clearer. We also made the website lighter and more readable by organizing the content in large blocks surrounded by ample empty spaces, using large type, and by reducing the number of used colors to two.