Nicole is a psychotherapist based in Karlsruhe, Germany. She asked us to create an identity that is different from other psychotherapists — often with an esoteric feeling.
The profession of a psychotherapist profession is a delicate one, it’s about trust between therapist and patients, and care for their well-being. With this in mind, we created an identity that tries to handle these sensitive issues.
We chose a warm color palette and designed a friendly logo made of abstract organic shapes that represent the evolution of the patients overcoming their problems. The serif typeface communicates seriousness and professionalism while contrasting with the friendly logo.
See also the website.