Visual identity for students residence

The visual identity of U-RE was one of our first projects. U-RE was intended to be a chain of luxurious student housing in all main universitary cities in Portugal, inspired by the dormitories of the most prestigious American universities.

Their goal was to provide the best conditions in order to help their tenants achieve excellence. For the graphic concept we were specifically asked to create an “American university sports” ambience.

Client: U-RE, Residências Universitárias
Location: Porto, Portugal